The winning formula: Digital Enterprise + Multimodal

The rules of the game have changed. A few years ago, companies could still slumber and adopt a wait-and-see attitude, but those times are over: organizations that do not transform, lose. But how can you win? The key to this success lies in the combination of the Digital Enterprise model and the Multimodal approach: the ‘winning formula’. Read on quickly.  

Why the Digital Enterprise? 

A Digital Enterprise goes beyond just implementing technology. It is a strategic approach in which you seamlessly integrate business activities, technology and data to be flexible, efficient and customer-oriented. This requires strategic leadership. But why is this transformation essential? 

• A head start on competitors 

Companies that use digital possibilities smartly are at the forefront and make the difference in speed, innovation and performance. In short: as a Digital Enterprise you remain relevant. 

• Improve customer experience 

Customers expect a consistent and distinctive experience, from product to service and from app to store. A Digital Enterprise makes this possible by using all its channels and services in the right way. 

• Operational excellence 

A Digital Enterprise builds an operational backbone that is scalable, efficient and connected: ready to deliver, and ready for innovation. 

The five building blocks of a Digital Enterprise (customer experience, operational backbone, digital infrastructure, shared data and digital smartness) together form the foundation on which companies build their future. Want to know more? Check out our page on Digital Enterprises here. 

What is Multimodality and why is it essential? 

Not all business activities are the same. Some are stable and need to be efficiently organized, while others need to be dynamic and distinctive. Multimodality is a practical framework, developed by Anderson MacGyver, that has been proven in practice and is scientifically substantiated. The model divides business activities based on their dynamics and distinctiveness. Organizations use it, among other things, when making important strategic choices, complex transformations, sourcing issues and to create focus and alignment between disciplines. 

The Multimodal model divides business activities into four categories, each of which we have given a color: 

• Common (green): Generic, stable activities that in most cases do not differ much from similar activities in other organizations. These are focused on efficiency and reliability, such as administration, purchasing or other supporting processes. 

• Adaptive (blue): Dynamic, generic activities that are not necessarily very distinctive, but must be continuously adapted to changes in the market or technology, such as marketing. 

• Specialized (orange): Stable activities that require very specific expertise and/or resources, such as the integration or maintenance of complex infrastructure, or implementation of specific legislation and the like. 

• Distinct (purple): Unique and dynamic activities, such as product innovation or customized customer solutions, that distinguish you from the competition. 
   

Want to know more about Multimodal? Read our whitepaper on Multimodality. 

Why is this combination a winning formula? 

The power of the Digital Enterprise model lies in the transformation from reactive to proactive management of digital success. In a clear manner: per building block. But without Multimodality, you cannot optimally use these building blocks. The Digital Enterprise model ensures that you know where you need to go, and Multimodality offers the right approach to get there. Together they form an indispensable combination that simplifies the complexity of digital transformations. The entire transformation process is guided by our passionate consultants, with practical and interactive tools. 

“The Digital Enterprise model ensures that you know where you need to go, and Multimodality offers the right approach to get there.“

Ready to apply the winning formula? 

The Digital Enterprise and Multimodality together form the winning formula for companies that want to remain relevant. If you want to get started practically with a strong vision, you can already do the following: 

Download the whitepaper ‘How to become a Digital Enterprise’ and learn everything about the five building blocks of the Digital Enterprise. 

Download the whitepaper ‘Multimodality‘ and learn how to optimally organize business activities. 

Contact Gerard Wijers or Edwin Wieringa and share your ambitions and challenges without any obligation. We are happy to help you! 

The rules of the game have changed. Are you ready to win?