Strategic view on the Digital Enterprise

By Josip Cicak

What is the essence of a true digital enterprise and what can you do as a company or leader to realize it? Anderson MacGyver’s Digital Enterprise model offers a solution. Josip Cicak leads the Strategy Guild within the consultancy firm. He explains how his professional focus on business strategies aligns with the digital ambitions of clients.

The Digital Enterprise model places the organization within the context of the market and business ecosystem, and then focuses on five essential building blocks: a strong customer experience, a robust operational backbone, a flexible digital infrastructure, shared data and digital smartness. In combination, these core components lay the foundation for a culture of continuous improvement and agility, allowing the organization not only to respond to change, but also to predict and capitalize on it.

Setting a goal

Strategy involves providing direction and taking actions to achieve a set goal. As a company, you cannot see this separately from your position and added value within the ecosystem in which you operate: partners, suppliers, customers and other stakeholders. When striving for a Digital Enterprise, strategic adjustments often need to be made on the five pillars mentioned. Preferably in coherence. 

Although digital propositions and customer experiences require a lot of attention, the operational backbone must also be in order. This means standardization, cost efficiency to unlock capital needed for improving products and services with smart solutions. Everything you do must be in line with your distinctive character within the context of the business ecosystem. In other words: what do you do as an organization, for whom and for what purpose?

Holistic approach

Strategy, technology and organization must be approached in congruence. This way you can find the most suitable IT for different activities. Standard platforms and market solutions for generic business actions, and more degrees of freedom in technology and data choices for differentiating business activities – or something in between. A critical look at business activities or customer experience can lead to a strategic or organizational recalibration. 

When shaping a digital enterprise, the role of leadership is crucial. As Anderson MacGyver we provide directors with all the necessary tools to tackle all strategic, technological and organizational challenges from a holistic perspective.

In short: the model provides board members with insights into the interrelated strategic building blocks. Learn how to transform your organization into a Digital Enterprise. Click here to download the whitepaper ‘How to become a Digital Enterprise’ and take the first step towards a successful future.