How the Digital Enterprise turns data into value

By Anton Bubberman

What is the essence of a true digital enterprise and what can you do as a company or leader to realize it? Anderson MacGyver’s Digital Enterprise model offers a solution. Anton Bubberman leads the Data Guild within the consultancy firm. He explains how his professional scope aligns with the digital ambitions of clients.

The Digital Enterprise model places the organization within the context of the market and business ecosystem, and then focuses on five essential building blocks: a strong customer experience, a robust operational backbone, a flexible digital infrastructure, shared data and digital smartness. In combination, these fundamental components ensure a culture of continuous improvement and agility, allowing the organization not only to respond to change, but also to predict and capitalize on it.

Data is at the core

Data is at the core of the digital enterprise. Combined with the digital infrastructure, it forms the basis for digital smartness, which extends to both the customer experience and the backbone. In addition to solving common data-related pain points such as quality, availability and security, the gains from good data management are particularly important in the pursuit of scalability and smartness. For an ultimate customer experience and optimal operational efficiency and optimal interoperability in the business ecosystem. 

At Anderson MacGyver we speak of Data to Value. This approach is based on three pillars: providing strategic direction, creating a technically sound data foundation, and doing what is necessary to deliver value on time at scale. All this must be tackled together. You can only work on data quality or technology if you can explain what concrete value will be delivered.

For example, in companies with a lot of legacy IT, the realization of a data platform is often on the priority list. But without a strategic vision or intended result you won’t get much further. The same applies to another one-sided approach or focus. Preferably start with cases designated as urgent by management – which can vary from advanced track & trace within a logistics company to relatively simple management dashboards. You then look at what is needed to realize such a valuable opportunity.

Holistic view

A holistic view of availability, control and use enables you to get maximum value from data and realize digital smartness. A lot of attention is paid to realizing a company-wide data driven culture in which data is used as a solution for preventing risks or realizing opportunities.

In short: data is the foundation of digital smartness and the strength of the Digital Enterprise – making it one of the key assets. Click here to learn how to transform your organization into a Digital Enterprise and take the first step towards a successful future.