For succeeding in a digital world, the inevitable fusion of business strategy and IT strategy is required: A digital strategy. In this white paper we introduce a simple model to guide you in choosing a strategic direction for your digital ambition. This white paper will be an inspiration for you to build your own successful strategy towards being digital.

What is this whitepaper about?

Nowadays we are challenged to evolve from doing digital to being digital. Being digital refers to the strategy of becoming a digital organization, where technology will be at the heart of all primary products, services, and processes.

From a strategic perspective, the challenge is to find answers to questions like: how do we act in a digitized world? What is our position in any ecosystem? How do we respond to external digital opportunities and threats (big data, internet of things, cloud computing, networks, and cybercrime)?

“Organizations should investigate two important strategic dimensions: the level of intensity in regard to interaction with customers, and the level of complexity in the components of products or services.”

Today, technology and data shape business strategy. Business strategy is becoming increasingly synonymous for digital strategy: discovering the best possible ways to succeed in this digital world. What being digital means for your organization depends on what future you see for your organization. Understanding the trends in your industry or sector are key. In this white paper we introduce a simple 2×2 model to guide you in choosing a strategic direction for your digital ambition. Do you focus on digitizing your processes and products or are you striving for the full package of building a platformed business?